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The Best 2018 Lingerie Gifts


Tis officially the season for gift-giving. For us, that’s a full month in which we’ll be providing gift ideas for everyone on your list with our Unwrapped holiday gift guides. So make your holiday shopping a breeze this season, and let us help you find gifts for all the people in your life.

This year, the Victoria’s Secret Fashion Show made headlines before it even had a chance to air.

Following the taping of the annual event, Ed Razek, the chief marketing officer of the company’s sister brand L Brands, made some transphobic comments to try to explain why Victoria’s Secret has never cast a trans model. Not only that, but he also shaded Rihanna’s Fenty x Savage show and took a dig at lingerie competitor ThirdLove. The backlash that ensued made one thing very clear: Consumers are no longer going to endorse brands that are sticking to outdated ideals of what a lingerie brand’s ideal customer should look like (skinny, white, catering to the male gaze…).

Even before the VS drama, this year saw the rise of lingerie brands made by women for all women. There were brands attempting to create products that would fit every breast size and shape through innovative technologies and ways of measurement, and brands that solely create comfortable styles that ensure you won’t see a battlefield of marks on your body following a full day of tight straps and restless strapless models. The year also saw an uptick in diverse campaigns and product colors that could actually match a range of skin tones.

Ahead, we’ve compiled a list of gifts that will satisfy any lingerie-lover on your list—whether they value style, inclusivity, fit, or sustainability. Some styles give back to and support important causes, some were created in response to a need in more sizes, some are festive (it’s the holidays after all!), and some are just plain cute. If you’re still interested in more, check out this list of the best genderless underwear brands.

Savage x Fenty, Satin And Lace Unlined Bra, from $49, and Lace Trim Satin Hipster, from $24, both available at Savage x Fenty.

No lingerie list would be complete without the mention of Rihanna’s Savage x Fenty which, since its beginning, has made it a priority to incorporate women of all colors, shapes, and sizes into its designs, campaigns, and shows.

Only Hearts, Coucou Lola Tank Bralette, $48, and Coucou Lola Ruffle Bikini, $38, available soon at Journelle.

There isn’t a polka dot design we don’t like—this adorable set included.

Knix, 8-In-1 Evolution Bra, $35, Athletic Leakproof Bikini, $23, available at Knix.

Known for its period-proof underwear, this brand is also responsible for some of the comfiest bras you’ll find. If you’re shopping for a younger giftee, check out knixteen, its sister brand, that tapped Jazz Jennings, one of the youngest transgender public figures and star of I Am Jazz, to create a bra.

Reformation, Nikki Bra, $42, and Helena Thong, $15, both available at Reformation.

Eco-brand Reformation has recently expanded its offering to include underwear made from recycled lace and eco mesh.

Fleur du Mal, Velour Bra Top, $42, and Velour Shorts, $159, both available at Intermix.

Velour is always in for the holiday, and we love this boxing shorts set that we the recipient can wear around the house.

Harper Wilde, The Base: Notorious RBG edition, $45, available at Harper Wilde.

Following the 2018 midterms, where more women were elected to Congress than ever before, Harper Wilde released a limited-edition version of its best-selling bra embroidered with the words “when there are nine,” referencing Ruth Bader Ginsburg now-iconic statement: “There will be enough women on the Supreme Court when there are nine.” Five percent of all sales will go to She Should Run, a non-partisan organization committed to getting at least 250,000 women to run for office by 2030.

Evelyn & Bobbie, The Everyday Bustier, $98, and The Retro Bikini, $28, both available at Evelyn & Bobbie.

Bree McKeen launched Evelyn & Bobbie—named after her two family matriarchs—after wearing yet another bra that pinched her skin, left marks, and slipped off. Built using a patented 3-D structure that moves and flexes with the body, and with no underwires, this is the most comfortable strapless bra I have ever worn. (It also opens and closes from the front which is a game-changer.)

Kala, The Sheer, $80, and The Cheeky, $30, both available at Kala.

Another brand with sustainability and inclusivity in mind, all Kala items are made in America by local artisans who are paid a fair wage from all-natural and biodegradable materials.

Stance, Nylon Triangle Top, $30, and Nylon Cheeky, $18, both available at Stance.

We have loved Stance’s socks ever since they came onto the scene five years ago. They have since expanded into women’s underwear category, and it’s just as comfortable.

Bluebella, Luella Bow Bodysuit, $64, available at Nordstrom.

For those who prefer a bodysuit, this piece can double as a top.

LOVE Stories, Love Lace Bralette, $70, and Ivy Bikini, $35, available at Shopbop.

We’ve discovered this brand, helmed by Dutch designer Marloes Hoedeman, last year and have since been slowly stocking up on all their printed designs—including this metallic set.

Adore Me, from $24.95 per set, available at Adore Me.

If you’re uncertain about your giftee’s taste in lingerie, save yourself the hassle and buy them a set which they can pick out after taking a personalized quiz.

NYLON uses affiliate links and may earn a commission if you purchase something through those links, but every product chosen is selected independently.

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