Selena Gomez is following in the steps of other celebrities (Lady Gaga, Hailey Bieber, and Victoria Beckham, to name a few) and starting her own beauty line. According to WWD, she’s filed the paperwork to trademark her name.
The U.S. Patent and Trademark Office says that an application for a trademark was filed on July 11 by Gomez’s production company, July Moon Productions. The trademark is for “Selena Gomez,” and is for all kinds of makeup and skin-care products, including “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers, and essential oils,” among others. This wouldn’t be Gomez’s first venture into the beauty industry: Back in 2011, she created a fragrance named after herself with brand Adrenalina Inc., and had her fans help her choose the scent.
At this time, there’s no telling when the products will come out, but, if her skin-care products will get my skin to look anywhere near as smooth and bright as hers, it’ll definitely be worth the wait.