The company has also inked a worldwide sales and distribution agreement with rock band Incubus.
Nvak — a non-profit organization that nurtures artists who live in countries experiencing social, political and/or cultural turmoil — has signed a global deal with Warner Music’s Alternative Distribution Alliance (ADA) to distribute music by artists in those regions, the company announced Friday (Aug. 23). The first release under the deal is “Love the Way You Feel,” a single written and recorded by 18-year-old Armenian singer, songwriter and producer Brunette.
“I want young girls in Armenia to listen to my songs and to feel confident and empowered that they can also have a free voice,” said Brunette in a statement. “The songs that I’m writing come from life experience and my goal is to share my story and for other people who have gone through similar difficulties to feel like they are not alone.”
She added, “There isn’t a huge music business here and there are limited opportunities for young artists to be able to express themselves through their art. Nvak is a space where you can be free to express you.”
“Love the Way You Feel” is part of a nine-song collection recorded and produced by Armenian and Israeli artists alongside collaborators including songwriter-producer Big Taste, Capital Cities vocalist and keyboardist Sebu Simonian and songwriter-producer Nico Stadi, who produced “Love the Way You Feel.”
Nvak was founded in 2015 by singer-songwriter Tamar Kaprelian, who came up with the concept during a visit to her parents’ native Armenia.
“While I was there, I noticed a vibrant, talented population who had little to no opportunity or encouragement to create original music and showcase their talent,” added Kaprelian. “Moreover, due in part to years of political corruption, there was no way for young talent to get their music heard outside of the country’s borders.”
Today, Nvak has a community of over 500 young musicians in Armenia and Israel and is set to launch in Malawi next month. The non-profit holds annual summer intensives in each country, during which notable songwriters and producers teach collaborative songwriting, music production and music business in an effort to foster local talent. Focusing its mission on young women and girls, Nvak also offers year-round programming, mentorship and workshops.
Also on Friday, ADA announced an exclusive worldwide partnership with multi-platinum rock band Incubus to support the group’s new record label of the same name with global sales and distribution, along with a full suite of label services in the U.S. including radio promotion, marketing, publicity, digital strategy, and sync licensing. The first release on the label is the band’s single “Into The Summer,” which went live today along with an official music video. Incubus kicks off a nationwide tour next month.