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Why aren’t the 49ers playing in prime time on Sunday?

The 49ers are coming off their most impressive win of the season, and at 4-0, they’re one of only two undefeated teams in the NFL.

So why wasn’t Sunday’s marquee matchup against the Rams “flexed” into a prime-time game on NBC?

That’s a question many Niners fans have been asking over the past few days and it’s a query backed by sound reasoning. After all, Sunday afternoon’s game in Los Angeles pits a red-hot squad against the defending NFC champions in a game that has huge ramifications for the NFC West divisional race. It’s also being played in the nation’s No. 2 media market.

As for the game that NBC will be presenting Sunday night, it’s a matchup of between the 2-3 Chargers and 1-4 Steelers. Not exactly must-see TV.

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