In honor of Latina Equal Pay Day and as a way to support Latino owned businesses one 28-year-old Latina launched an online marketplace for Latinos by Latinos.
What originally started as a way to reconnect and support her Latino community blossomed into what she said is one of the first Latino online markets out there.
Think Etsy but with all shops being Latino owned.
Shop Latinx founder Brittany Chavez said the online marketplace is curated with quality items that are made by Latinos.
“With Shop Latinx people are putting money in the pockets of marginalized folks that put great emphasis on their work,” said Chavez.
The Shop Latinx database began in 2016 when Chavez noticed how hard it was to find Latino owned businesses online.
She began to use her job as an Uber driver to get Shop Latinx known.
“I was like, ‘Well, let me use Uber driving to network with people,’ and I started pitching it to people who were willing to hear about my idea,” said Chavez.
For her it was important to do the launch on Latina Equal Pay Day considering the website is 100% Latina founded and 85% of the 900 businesses involved are Latina owned.
“Providing that central platform for Latinas to have their work highlighted is very crucial to me and very much a part of Shop Latinx mission,” said Chavez.
“Latina Equal Pay Day is proof of how devalued the work of Latinas is in this country,” said Daisy Romero, owner of El Cholo’s Kid. “So it is up to us to be our own advocates.”
Romero, 35, is one of the many Latina shop owners that are part of Shop Latinx. Her shop, El Cholo’s Kid, was founded in 2009 and features environmentally friendly handwoven bags made out of recycled plastic.
For Romero Shop Latinx is much more than extra exposure and goes well beyond Latina Equal Pay Day.
“See when people support a Latinx business they support families, people who help their parents, mothers raising children, it’s much more than just a purchase, it’s a path toward independence and self sufficiency,” Said Romero.
With 10 years as an aesthet