49ers lobby NFL to wear their throwback uniforms in Super Bowl

When the 49ers try to capture the franchise’s first Super Bowl title in 25 years, they’d love to dress the part of their last championship team by wearing their 1994 throwback uniforms in Miami against the Chiefs.

49ers cornerback Richard Sherman told The Athletic after Sunday’s NFC Championship victory he and some teammates are hoping the NFL will approve their request to don their all-white retro threads in the Super Bowl. Sherman told David Lombardi of The Athletic the league “is thinking about changing (the uniform) policy now,” which for marketing purposes had in the past placed restrictions on the usage of non-traditional uniforms, especially in the postseason.

However, considering how much the league has relaxed its uniform policy over the past year, you’d have to like the 49ers’ chances of wearing what they want.

Because the 49ers are the designated road team, they wouldn’t be able to wear the exact uniforms that Steve Young and his teammates wore while beating the Chargers 49-26 in Miami for Super Bowl XXIX in 2005. That 49ers title team wore red jerseys as the home team but only the all-white throwbacks appear to be an option this time since the Chiefs’ home jerseys are red.

The 49ers have worn the distinctive all-white oldies with black-trimmed drop shadow numbers twice this season with favorable results. They wore them in a 51-13 win at home against the Panthers and later received permission to wear them again in their epic Week 17 win in Seattle. San Francisco first wore the ’94 white throwbacks last year during a 39-10 loss to the Rams at Levi’s.

Before the 2018 season, the NFL announced it would allow teams to wear an alternate jersey (either color rush or throwback or alternate jerseys) for up to three games in the regular season. But the league this season has permitted the Browns, Rams and Ravens all to wear alternate jerseys more than the allowable three times, with the Ravens donning their all-blacks in four games, including a Week 13 victory over the 49ers.

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